Google Search Algorithm Factors to Rank Top on SERP
Google Uses Algorithms to retrieve data from its search index and deliver the best possible results to its users. This algorithm works for google to rank the best outcome in the SERP results. No matter You do great keyword research and write awesome content for your website ,there may be a time when your website ranks at the top of the SERP results and very next day when a new Google algorithm comes, taking your website ranking low.Therefore its very important to work regularly for SEO of your website.
Top Factors To Rank On SERP
CONTENT:Content has played a major role in ranking your website.one can say that it plays the role of “king” for your website.Panda algorithm of Google concerned with keyword stuffing and duplication of content.Content written for websites should not be copied and free from plagiarism. Although other factors like paraphrasing, grammatically correct should also be kept in mind while writing content.The main qualities which should include in your content are:
a. Engaging:Content written should be such that it engages the audience for the maximum time in your website.It is important to give unique content to your audience which will increase their dual time in your website.and also do not forget to check the relevancy for your content.
b.Published on a consistent basis: If you have a continuous audience coming to your website it is very important to keep them updated.
Mobile Friendly
With the advancing technical era people are spending more on mobile than on desktop.MOBILEGEDDON update of google algorithm helps to increase the rank of those websites which are mobile friendly.Therefore performance of your website for mobile affects the user’s experience.
Page speed: It is very important to optimise the page of your website especially the landing page so that it will have a less bounce rate for users. It is normal that if your page will take more time to open leaving a bad user experience, it will not rank in google SERP results.You can also check the Page speed For website.For example you have a website name www.jsdm.in. We can check the page speed and other factors responsible for website loading by tool name PageSpeed Insight.
KEYWORD: Keywords are a very important factor to rank your content in google SERP results.Good research for keywords according to your niche and use it in your content will help in delivering the right content to the right audience and also to rank your website.The right way to use keyword are given in below area:
Keyword in URL: Use of keyword in URL will help as a ranking factor or your website.It improves your site search visibility.If any person is looking any query using keyword and that keyword is there in your url then you will have possibility to rank your page for that particular keyword.For example You are digital marketing company that provide social media courses in jaipur and you keep the domain name “socialmediacoursesinjaipur”.It is the major possibility that every time user searches for the query he will lands to your website as it will always rank for this keyword as you have keyword in uRL itself and every time user is checking for digital marketing courses your website will be the first one to show up.
Keyword in Meta title and Description; Use of keyword in Meta Title and description should be relevant to the content of your Page.Use of focus keyword in meta title and description should look natural that draws the eyes of the searcher .
Backlinks: Backlink generally works as a vote for your website that can help you to rank your website. Backlink is a link from one website to another. Google considers that if you have a backlink of any website it means the content is noteworthy. Backlink helps to generate traffic for your website and increase the authority which helps you to rank in SERP results.
There are two types of Backlink:
NOFollow: These types of backlink don’t pass the authority so they are not of much use.
DoFollow: Types of Backlinks that pass the authority.
Site Security / SSL Certificate Security : Working online everyone is concerned with security.People generally avoid visiting those sites which show “Not secure” sign before http.Security is the most important factor while working online.Adding HTTPS add a layer of security to the website and google highly recommended such website.
Final conclusion:Here we discuss very basic but important factors that we generally do not keep in mind while making a website and also which may affect the ranking of our website. Follow these steps to rank your website on Google SERP results.